Bitsy’s Army

Sarnia Sting forward Sam Bitten has announced a new charity initiative, Bitsy’s Army, in support of his cousin, Martin Piche. Bitsy’s Army is aiming to raise awareness for brain cancer research, while also raising funds for the Brain Tumour Foundation of Canada.

With the announcement of this foundation comes the announcement of an auction with all proceeds going directly to the Brain Tumour Foundation of Canada. The auction launches at 7pm (EST) this upcoming Wednesday December 2nd, featuring items from Sam Bitten as well as his brother and former OHL player, Will Bitten. Current and former Sting players are also well represented in the auction with items from the likes of Jamieson Rees, Jacob Perreault, and Ben Gaudreau; as well as former Sting stars Steven Stamkos and Travis Konecny.


Be sure to follow Bitsy’s Army on Twitter and Instagram for any and all updates.


Martin’s Story – Written by Sam Bitten

My cousin’s name is Martin Piche. He’s currently 31 years old, living just outside of Montreal in the town of Boucherville, Quebec. Growing up he had a passion for playing hockey, always being among the best in his age group. Martin was also a nationally ranked junior golfer and straight A student, but above all else Martin is one of the nicest, kindest, most generous and caring people you would ever want to meet. He has an incredible sense of humour and can make anyone laugh in a moments notice. When I was growing up he was always one of my favourite cousins and we’d spend so much time together. He truly is so much more than just a cousin to me.

After graduating from the University of Montreal with a degree in Mechanical Engineering at 25 years old, that’s when Martin was diagnosed with brain cancer. He’s now coming up on 7 years since he was diagnosed on May 11th, 2014 and he has been battling and fighting with all he’s got the entire time.

I decided to launch Bitsy’s Army so Martin can see how much he means to not only myself and our family, but to fight back against brain cancer the same way he has since he was diagnosed. I’m proud to be donating proceeds to the Brain Tumour Foundation of Canada so we can fight back together against brain cancer and eventually find a cure to this terrible disease; all in the name of my cousin and my hero, Martin Piche.